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Today, architecting an impeccable and highly performant app/website isn’t enough to ensure success – you need to make sure that your content appears in the searches of your target audience as well. And, to meet this requirement, SEO is essential. Search engine optimization, commonly known as SEO, plays a crucial role in defining the success of an application or a website as it determines the amount of organic traffic received. SEO refers to the practice of regulating when, where, and how an app/website will be displayed in the search engine rankings.

SEO is more important for web apps as compared to a website. This is because web apps usually contain a lesser number of public pages and each of those pages need to be exposed to the fullest. Besides, web apps are likely to possess complex UIs on account of which search engine crawlers may trip and may exclude the app’s content from their indexes. And, SEO is hassle-prone, if a front-end technology like React is being used for web development. Thankfully, such challenges can be resolved with the use of productive strategies, judicious tweaks, and effective tools for SEO.

This post discusses one of the most sought-after queries of entrepreneurs – SEO strategies for a React app. React is one of the most popular picks for web app development and is known to fare poorly in terms of SEO. Therefore, this write-up guides you through the common SEO challenges encountered by a React app, the best practices for addressing those roadblocks, and the crucial tools that expedite a React app SEO.

When a user types search keywords on the search box of a browser, the search engine decides the order in which the web pages are to be displayed. The search engine employs algorithms for examining the data stored for each webpage. Based on this data, the algorithms decide which of the web pages’ content is most relevant to the keywords typed by the user. The pages that are considered to be the most user-friendly by the ranking algorithms are displayed amongst the top ten. Here are the key steps!

It’s highly desirable for a web page to appear in the top ten of the search results to get viewed by users looking for similar content. The role of SEO is to convince the search engine algorithms that a specific webpage is the closest match for the content a user is looking for. Hence, web developers need to make the website/web app SEO-friendly by incorporating certain code modifications, tweaks, and add-ons. You must also pay attention to SEO prerequisites like powerful keywords, title description, heading tags on pages, alt tags on images, canonical tags, and OpenGraph information.

The usage of React-based SPA (Single Page Apps) is preferred for web apps and websites as it reduces the loading time considerably. SPAs refresh the content when updating add-ons/changes; instead of the traditional practice of reloading the entire page. This approach improves the page’s performance and responsiveness, but poses SEO challenges as given below:

SPAs are likely to encounter indexing woes. A single-page app can provide the content only after the page has been entirely loaded and, if the loading is incomplete while a bot is crawling the page, an empty page will be viewed by the bot. As a result, a major portion of the webpage will not be indexed leading to a lower search ranking.

JavaScript usage: An SPA uses JavaScript for loading content dynamically into the various web page modules. There’s a high possibility that bots might miss running JavaScript pages.

Crawling budget refers to the maximum amount of pages on a particular website that can be processed by search engine crawlers within a given time. The time devoted to each script is usually five seconds. But, the loading, parsing, and execution of the script of most JavaScript webpages take more than five seconds for loading. As a result, the Google bot runs out of its crawling budget for your site and has to leave it before the indexing is complete.

Google bots need to assess sitemaps – files containing crucial information about a web page, video, etc. – for comprehending a web page for being able to crawl it correctly. But, React is incapable of creating sitemaps within the given framework.

For obtaining higher search engine ranks, a webpage must have unique titles, and descriptions for every page; if not all pages will end up with the same Google listing. With React is unable to change the tags.

Earlier, Google used to crawl only HTML pages, but now Google claims to run JavaScript pages as well. But some bottlenecks persist and Google may or may not load JS pages. The likelihood of JS pages being crawled depends on several factors like the usage of obscure engines, the manner in which JavaScript is polyfilled or transpiled, and so on.

Developing an isomorphic JS technology-based website/web app in React is a viable solution to boost SEO. This technology auto-detects whether the client-side has disabled the JS page or not and if Javascript is turned off, Isomorphic JS renders the code on the server-side and then sends the webpage content to the client. This way, all the essential content and other prerequisites including metadata and HTML/CSS tags, are available to the crawling bots at the time of page loading.

When JS is enabled, the first page gets rendered on the server. This allows the browser to receive HTML, CSS, and JavaScript files. Thereafter, JS starts to run and the remaining content gets loaded dynamically.

Prerendering is one of the most prominent approaches that is implemented for improving the SEO-friendliness of single-page apps as well as multi-page web apps. This approach is leveraged whenever search engine bots or crawlers are unable to effectively render pages. Prerenders are distinct programs that restrict the number of requests made to the website. When a crawler sends a request, the prerenderer sends the webpage/website a cached static version of HTML. And, if those set of web pages sends the request, the page is loaded normally.

These programs are effortless to implement, support the most recent web novelties, and effectively execute various types of latest JS, transferring them into static HTML. However, such services come with a price, take too long to load in case of large files, and are less effective for pages that modify data at frequent intervals.

Client-side rendering is not an SEO-friendly option because bots either cannot detect any content or receive minimal content leading to improper indexing. But, if you employ server-side rendering, the browsers/bots receive the HTML files containing the entire content and hence the page is indexed properly; leading to higher search engine ranks.

For designing an SPA that is going to render on the server-side, React developers need to add an extra layer of Next.js while crafting the web app.

When the URL of a web page contains the upper as well as the lower case, Google considers them as separate pages, leading to duplication of pages. So, it is advisable to create all URLs using the lower case only.

Google bots are unable to read “onclick” links, and so it is recommended to define web page links using a “href”. This makes it easier for bots to locate your page and visit it.

This is a library that enables developers to set the HTML metadata in the header of a component. With this tool, one can easily update the meta tags on the client-side as well as the server-side.

React Helmet supports every valid head tag including meta, title, script, NoScript, style, link, and base; server-side rendering; and every attribute for title tags, body, and HTML. Moreover, it enables callback from tracking the DOM alterations. The nested components override the duplicate modifications in the head and these duplicate head modifications are preserved when they are specified under the same component.

This tool not only makes your web app SEO and social media-friendly, but also facilitates modifying the title, metadata, and language of the page. Combine server-side rendering with React Helmet for best results.

This tool is responsible for pre-rendering a web app into static HTML and employs Headless Chrome for crawling all links that are available right from the root. Moreover, React Snap involves a zero-configuration approach – you need not worry about its functioning or configuration techniques. Furthermore, it employs a real browser behind the scenes to avoid any issues regarding unsupported HTML features such as Blobs, WebGL, etc., and is not dependent on React.

This is a component for creating routes between the various pages/components and makes it possible to develop a website having an SEO-friendly structure.

I hope my post has enlightened you on the necessary attributes of SEO and provided ample information on the best practices and tools that are used by veterans to accelerate SEO ranking.

For further assistance in developing an SEO-friendly React app, contact Biz4Solutions, a highly experienced mobile/web app development company providing top-notch React/React Native app development services to clients around the globe. We are recognized as top digital marketing service provider by TopDevelopers.co

Gone are the days when weekend trips to the grocery store were an integral part of a family’s schedule. The practice of social distancing ushered in by the pandemic has transformed the grocery shopping process of consumers altogether. People have finally realized the advantages and experienced the convenience of making online purchases using an online grocery app.

Online grocery stores have become the order of the day and this trend is here to stay. Take a look at some interesting stats concerning online grocery shopping and delivery as researched and predicted by the U.S-based online portal SaveMyCent.

Shopping for groceries via online grocery apps come with myriad benefits and is an environmental-friendly option as well. Let’s explore the reasons and take a look at its future prospects too!

Consumers rarely carpool or pick up friends while paying a visit to the grocery store; they prefer an individual trip instead. And, needless to say, every household requires frequent grocery shopping trips, as often as once or twice in a week resulting in humongous emissions. In this regard, online grocery shopping proves advantageous! Online grocery delivery involves delivering multiple customer orders on a single trip made by a truck/van/bus. This practice reduces greenhouse gas emissions and carbon footprints, thereby contributing to minimizing air pollution.

These days eco-friendly packaging material is gradually replacing plastic shopping bags. Some online grocery delivery stores send the ordered goods in huge crates that can be emptied into the consumers’ home at the time of doorstep delivery. Some of the stores make use of reusable cloth tote bags that can be returned during the next delivery and some use recyclable/recyclable paper bags that decompose fast without adversely affecting the environment. These practices discourage the usage of cardboard boxes and plastic grocery bags that generate harmful waste and pollute the environment.

Proper and effective means of managing/conserving energy is a crucial step towards the sustainability of your business. However, physical stores consume a great deal of power through lighting up stores, maintaining expensive refrigerators, thermostats, and crafting elaborate displays. Nevertheless, eCommerce business models of online grocery delivery apps help entrepreneurs save on electrical energy and reduce electricity bills, thereby promoting a greener environment.

When consumers opt for online grocery shopping and delivery via grocery apps, the goods are delivered to their doorstep directly from nearby farmers’ markets or warehouses. In this case, goods need not be transported from the warehouse or farm to be stored in sophisticated physical spaces/stores. This saves additional transportation expenses and reduces carbon footprints on account of vehicular emissions; while consumers receive fresher groceries.

Grocery app development is expected to get greener and more tech-friendly in the recent future. But, how? Well, delivering doorstep orders via drones is the next big thing in the realm of technological innovation. The utilization of drones for this purpose means lesser fuel consumption thereby lowering carbon emissions to a great extent. Besides, the usage of vehicles that run on solar power and electricity is also being proposed for reducing carbon emissions.

Modern-day consumers are becoming more conscious about the carbon footprints associated with the products they purchase. Hence, individuals search for natural products and prefer brands with minimal carbon impressions over the ones that possess heavier carbon impressions. Such purchases, termed environmentally conscious purchases, bring down the global pollution levels substantially.

Express shipping/same-day delivery generates more carbon footprints than standard delivery practices. So, if consumers avoid express shipping options and opt for slower delivery options instead; delivery trucks can optimize their routes and avoid additional trips. Some grocery outlets offer discounts to customers who go for longer delivery windows.

Frequent grocery delivery trips can be avoided if consumers place bulk orders or practice “grocery pooling” – club up their orders with that of neighbours and receive the delivery at the same date and time.

Usage of hydrogen fuel for refrigerating trucks to keep the cargo cool or hydrogen-powered electricity for running delivery trucks are some of the alternative fuels for delivery purpose. As per the standards established by DOT and EPA, trucks need to reduce greenhouse emissions in the years to come and extra standards have also been suggested for the same.

Thus, online grocery shopping not only reduces carbon footprints but also proves beneficial for consumers and entrepreneurs. Planning to architect a future-friendly high-tech grocery ordering/delivery app that will steal the show? Contact Biz4Solutions, a proficient mobile app development agency offering top-notch Grocery Delivery services in India and USA. Our IT outsourcing services have helped numerous businesses around the globe to transform their dream into reality.