Disruptive Social Media Trends dominating the Mobile App Market!

Disruptive Social Media Trends dominating the Mobile App Market!
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Social media apps have always been the most loved and popular networking mediums to stay connected with family, friends, & like-minded people. With time, these apps have evolved beyond the confines of social networking. Today, social media apps have become a highly effective tool for businesses to make their digital presence felt and maximize customer outreach.
Check out these interesting stats on healthcare application development and usage as per a study conducted by the online research portal sourcetoad.com:
As per a research report published by the online platform “Datareportal” in July 2022;
“Social Media boasts of 4.7 Billion active users across the globe. This accounts for 59% of the world’s total population and 93.6% of the total number of internet users.”
The leading social media platforms are Facebook (2,936 users), YouTube (2,476 users), WhatsApp (2,000 users), Instagram (1,440 users), WeChat (1,288 users), TikTok (1,023 users), Facebook Messenger (1,000 users), Telegram (700 users), & Snapchat (617 users).
social media trends
The aforesaid statistics indicate the sky-high demand for social media apps! Needless to say, social media mobile app development has become one of the most lucrative investment options for entrepreneurs. However, for crafting a bestselling social media app, one must integrate the most sought-after features and follow the prevalent trends. This post explores the key social media trends that are gaining traction amongst app users.
Let’s discuss in detail the advantages and downsides of medical apps. Also, learn about the corrective measures and best practices to mitigate the existing bottlenecks in the healthcare app industry.

Social Media Trends to Consider for Mobile App Development

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Artificial Intelligence & Machine Learning

Integrating Artificial Intelligence (AI) and Machine Learning (ML) technologies into social media apps has become one of the most popular social media trends. AI/ML algorithms enable social media platforms to comprehend the context of user-generated data and manage operational activities more effectively. AI also allows you to integrate revolutionary app features like facial recognition and chatbots.
Facebook employs the AI-empowered tool called the “Deep Text.” This tool understands the context of using certain words, abbreviations, slang, etc. This way, “Deep Text” monitors user-generated data fed on posts, comments, etc. Facebook’s AI-infused translation system automatically translates the posts into the users’ preferred language. Users can now view translated posts in their news feed. Also, the implementation of AI-powered algorithms enables facial recognition. This is how Facebook can recommend whom to tag in your photos.
Utilizing AI, LinkedIn can predict the best-suited candidates for a specific job role. Moreover, AI highlights the LinkedIn users who are on the lookout for a new job. It can also predict which users are most likely to give a response. The renowned platform Pinterest leverages the power of neural networking to obtain amazing results. Pinterest displays personalized content to every user based on their areas of interest. This enables users to make purchase decisions quite easily and quickly.
Twitter makes use of AI for face detection, the formation of complete images, and thumbnail creation. Employing neural networks, the platform can identify those specific sections of an image that users are more likely to adore. With the help of AI algorithms, Twitter suggests to users the aptest replies or comments for Tweets.
Take a look at how the popular AI-powered functionality of facial recognition functions!
social media apps
Deep Learning, a subset of AI is used to make the facial recognition feature work. Here, Deep Learning algorithms are employed to generate filters that convert facial images into numerical expressions. This data gets processed using artificial neural networks to deliver the desired outcome.
Click here to get insights on some incredible mobile app development ideas using AI/ML!

Virtual Reality and Augmented Reality

AR (Augmented Reality) and VR (Virtual Reality) have been one of the most revolutionary social media trends. The advent of AR and VR into the social media landscape has transformed the user experience altogether. Platforms like Instagram, Facebook, Snapchat, and TikTok are leveraging the goodies of AR and VR by offering amazing filters, effects, lenses, etc.
TikTok & Snapchat have used tools like ARCore & ML Kit to provide users with a wide range of face filters and unique effects; right from bunny’s ears to beauty masks. One can apply these AR-powered filters & effects to their videos and photos to achieve unimaginable outcomes. No wonder this trend has garnered immense popularity amongst users.
Snapchat too has leveraged the potential of the AR space by introducing quirky filters & multimedia messaging. Snapchat also offers the facility of scanning labels and barcodes for providing more information & context to users.
YouTube & Facebook has introduced the concept of 360-degree videos. Now, users can share their personal experiences with friends in the form of an interactive VR experience. This feature creates a virtual 3D environment where people interact with each other just like video chat experiences. Facebook’s novel VR-based app “Spaces” offers VR experiences to users with the help of the Oculus VR headsets.

Video Streaming

Modern-era users prefer watching videos to reading social media posts; they hardly have the time or patience to read. Besides, the visually transmitted information is easier to grasp. Hence, the social media trends of live video streaming & sharing streamed video content has gained traction amongst users at a fast pace. Several popular social media platforms including Facebook have leveraged this feature to gain unprecedented success.

Short-duration Story Content

Self-destructive story content is one of those social media trends that has garnered immense popularity amongst users. The trendsetters of this practice are Instagram and Snapchat. The users of the aforementioned apps can set the duration after which their story will disappear automatically. This duration can be an hour, a day, a week, and so on. The short-duration content strategy works wonders to highlight the urgency or importance of the posted story content. It also adds an extra layer of privacy to users’ data.

Promoting User-generated Content

Promoting user-created content is one of the unique trends that has surfaced on the social media landscape. Certain brands are motivating users to create content for them and are utilizing user-generated content for their social media profiles.
For instance, the Daniel Wellington brand encourages users to produce content and tag the brand. Users who do so will stand a chance to get featured on Daniel Wellington’s page. Brands like Dove and Olay motivate users to create content for being a part of their social media campaigns. And, there are brands like Airbnb that entirely depend on user-produced content for their social media posts.
Utilizing user-generated content for branding on social media offers a plethora of benefits. Such content is free and enhances user engagement. Moreover, people consider user-created content to be way more authentic and reliable. This strategy is an easy & cost-effective way to gain trust amongst your target audience and boost your brand image.

Peer-to-peer Payments

The practice of integrating P2P payments in a social media app might seem unnecessary and may surprise you! But actually, this feature adds to the convenience quotient of social media users and enhances the app’s usability. The P2P payment feature turned out to be a USP for popular social media platforms like Facebook Messenger and Snapchat.
Let’s take a sneak peek into how the peer-to-peer payment function works! App owners offer users a secure environment where users can connect their bank cards. This environment ensures safe transactions and adheres to the established regulations & mandates of the region where the app operates. Users can also choose any other preferred payment method supported by the app. The users’ payment method gets connected with the social media app. Now, users can effortlessly transfer money to the desired person/s. Users simply have to click on the button marked as “$” and then, enter the transaction amount for carrying out the P2P payment process. So, if you wish to make your social media app versatile, this feature will be a suitable option to pick.

Bottomline:

The prevalent social media trends, if implemented correctly, lead to the creation of disruptive social media apps. Emerging technologies like AI, ML, AR, & VR and innovative strategies like video streaming, P2Ppayments, self-destructive content, etc. are lucrative add-ons to consider for your social media app. Such advanced features will elevate the user experiences to the next level and help you to gain a competitive edge.
However, these functionalities are complex to integrate and require a good amount of technical expertise. Therefore, to architect an impeccable social media app with advanced functionalities, it’s important to partner with a proficient social app development company that has extensive domain-specific experience.

Social Networking App Development: Features and Technology Stack for a New-age App!

Social Networking App Development: Features and Technology Stack for a New-age App!
Do you know?
“The number of social media users is projected to cross 3.43 billion in 2023, which will be nearly half of the total population of the world then.“
These numbers provided by Statista, a reputed online statistics portal, are astonishing! They showcase that this industry is growing by leaps and bound. Not only individuals but even professionals and business enterprises use these platforms for their growth. As a result, a plethora of social networking app development services has emerged across the globe. These apps have evolved over time with innumerable trendy features and tools. So one needs to keep abreast with the latest trends for each platform to build a top-of-the-line social media app.
This blog instills a detailed overview, features, and technology stack for architecting social media or social network apps. Let us delve into them.

Major Types of Social Media Apps

  • Photo/media-sharing platforms like Instagram, Snapchat, YouTube, etc.
  • Social network apps like Facebook, Twitter, etc.
  • Chatting apps like WhatsApp.
  • Blogging and publishing sites like Medium
  • Internet discussion forums like Reddit, Quora, etc.
  • Business networking sites like LinkedIn.
  • Consumer review platforms like TripAdvisor.
  • Anonymous social networks like Anonyfish, Minds.com, etc
These apps have a general set of features embedded in them which are a must-have for any social media app. Let us have a glance at them:

Fundamental Features of Social Media Apps

Captivating user interface: The UI should form a great impression on users enabling easy navigation through the app. It should have a powerful and interactive visual design.
Easy registration and login: Considering the short attention span of today’s users, the registration and login processes must be as easy as possible.
Easier search functionality: Users should easily be able to search for anything by user names, tags, location, etc. As they start searching, the results should be filtered out and shown in a drop-down style at the earliest.
Private chatting and calling functionalities: A convenient chat feature for sending messages, photos, or other media and a calling feature to connect seamlessly are vital for these apps.
Message status: The users should be able to know if their message was read by the other users; they should also be able to hide their status if needed.
Ease of connectivity and expand user following: These apps must allow the users to easily access millions of people with ease and thus, build a following at a fast rate.
Creating and editing user profile: A thoughtful user profile that helps users to attract their target audience is essential for a social app. Users must be able to edit or customize it as well.
Push notifications: For keeping the users notified of recent activities and also about promotional activities, this feature is a must-have in the apps.
Appealing and real-time news feed: Relevant, real-time, and engaging news feed helps the users to stay tuned with information from friends and other communities. This potential feature compels the users to keep scrolling continuously.
Commenting, liking, and sharing: These features also ensure more engagement of the users.
Ability to add posts: Users should be able to express their thoughts on the platform. They should be able to share or upload files in the form of text, image, audio, video, etc. formats.
Group or community creating feature: Users, whether individuals or business entities, having common goals, interests, and values should be able to form groups or communities.
Add or remove friends/connections feature: Users must have the freedom to add, remove, or block their connections and also report if needed. This feature is extremely important in a world where unknown people connect so fast.
Emojis, GIFs, and stickers: These functionalities are necessary for ensuring that the apps give a more interactive and intuitive feel to the users.
Ability to integrate with other social media platforms: This feature helps the app owners to increase their user-base and drive adoption, thereby increasing its popularity.
Top-level security and privacy of information: Higher security and privacy features must be employed in the social apps to ensure secure interactions, prevent sensitive information of users, gain their confidence and thus, maintain the good reputation of the social network app.

A few more Advanced Features

  • Go live or broadcast feature
  • Hosting Watch Parties
  • Ability to highlight best stories
  • Ability to edit, crop or rotate images
  • Collaborative stories i.e. short-lived stories for one-day or limited time-span
  • Person-to-person (P-2-P) payment
Now as we are done with the features part, let us move to the technology stack requirements of these apps. There are two major parts- frontend and backend. Apart from this, we will also discuss the admin panel and database.

Social networking app development: Aspects to look for in Technology Stack

Frontend

Frontend development depends on several factors like frontend features to be inculcated, the framework to be chosen for faster development, best performance, and the flexibility of the app.
For developing a web frontend, AngularJs and Bootstrap are considered reliable. Some can also use ReactJs. After deciding these platforms, one can combine them with HTML and CSS for styling capabilities and develop outstanding social apps.
For developing native apps, native languages like the below can be preferred:
  • Android- Java or Kotlin
  • iOS- Objective C or Swift
For developing hybrid apps, one can use frameworks like Ionic, React Native, Flutter, Cordova/PhoneGap, etc.

Backend

Backend is a crucial part of development for determining what logic will be used and how. Node.js is being widely used for backend development of dynamic social apps that focus on real-time events that need quick data processing with minimal latency. Apart from Node.js, PHP and Ruby are also being used for backend development.

Admin Panel

The Admin panel can dramatically impact the budgets. Admin panel can be either developed in-house or with the help of other development companies, depending on your requirements and goals. Since it is a time and money intensive process, several companies don’t build their Admin panels from scratch and work with a third-party service. However, with third-party services, there are limitations as customization is not possible.

Database

Social apps need a huge amount of data to be accessed, stored, and processed. There are multiple databases available for the diverse needs of the apps. One can select any database: MySQL, PostgreSQL, SQLite or NoSQL database- for instance, MongoDB. However, we recommend using PostgreSQL or MySQL. For cloud services, Amazon Web Services are highly recommended as storage for all the data.

Wrap-up:

The best social network apps on the internet attract millions of users daily. This fact has inspired several business enthusiasts, investors, and entrepreneurs to break into this arena. We hope this blog has guided you in your social app development journey with the features and the technology stack to be used.
Please feel free to comment below to let us know your thoughts on this.
You may drop us a mail at sales.enquiry@biz4solutions.com for any doubts!