Noteworthy Advantages Of Using A Mobile App For Your Restaurant In 2022

Noteworthy Advantages Of Using A Mobile App For Your Restaurant In 2022
mobile ordering app
Over the past many years, we have witnessed a dramatic change in the ways of eating. The world is becoming tech-savvy with smart devices in every hand. Restaurants and food businesses that suffered a huge blow during the COVID-19 pandemic are leveraging technology to rejuvenate their business and expand their market. What started with digital marketing is heading towards a successful M-commerce. The food delivery app solution is a new concept. Earlier, the restaurants registered themselves on the food ordering apps such as Zomato that enjoyed a large customer base. However, the owners of restaurants later realized that owning a food ordering app has many benefits. This has driven a growing culture of app-based food ordering for restaurants. The food delivery mobile application market was estimated to value around $6752.32 million in the year 2020. The market is expected to grow at a rate of 25% CAGR between the years 2021 and 2030.
food ordering app
Food ordering apps, when used efficiently benefit the food business in many ways. Let us understand how a food ordering app or restaurant mobile app can boost your food business. Some of the main advantages are listed below:
  • Larger customer base
  • A dine-in experience is time-intensive. From receiving the customer, taking orders to placing the order for the table, consumes a lot of time. The people in restaurants can take time in ordering the food. This ultimately wastes the time of the waiters and chefs. Automating this entire operation makes the entire process very streamlined. The chefs can receive the order and start preparing them, and the waiters can continue with the food deliveries. This saves considerable time in the food ordering process. Moreover, many people can order on their way to the restaurant or from outside the restaurant to get fast service. This automatically increases the use of the food delivery app and expands the customer base.
  • Better marketing and branding
  • Mobile applications can be used to promote the restaurant and create brand awareness. The mobile app can be used to market the food items. Different offers like discounts on first-time orders and loyalty points can be rolled out through the mobile application. The application also ensures that the marketing messages reach the audience and attract them in the shortest period. Integrating the mobile app with social media platforms can have an immense impact on digital marketing. The business owners offer discounts on social media postings, and referrals to encourage the customers to download the mobile app. The mobile apps also open up new channels for customer engagement.
  • Better user experience
  • UX has become an important aspect of every business. The customers can place their order as soon as they enter the restaurant. The wait time in getting the food decreases. This in turn enhances the user experience. People stuck in traffic may choose to place an order at a restaurant with a mobile app. Restaurants can customize menus to offer something new and attract more customers.
    Cashless transaction is another benefit that the food ordering mobile app brings. Users can place an order sitting in the restaurant without shelling out any cash. The app can have several gateways of payment to ensure that every user finds something suitable.
  • Brand Spinoff
  • Food ordering apps have opened plentiful opportunities for testing and trial of different cuisines and food items. With the rise in food ordering over mobile apps, restaurants can experiment with new specialties. They can start small food joints with new dishes that are great for takeaways and parcels. This also opens new avenues of business for them.
  • Efficient resource management
  • Restaurants can cut down the time and resources wasted on attending to the customers and taking orders. The order placed using the digital menu can be processed faster as it directly reaches the kitchen via the app. The chef can continuously work on preparing dishes without any delays. The faster food preparation also enhances customer satisfaction. The food ordering app also eliminates the requirement of any person at the reception and long queues for order and payment. In addition to all the above, a mobile app also eliminates the errors related to orders and billing. This streamlines the entire process and enhances efficiency. Efficient resource management saves time and money.
  • Higher sales
  • A mobile app streamlines and optimizes the food ordering process in a restaurant. The same place can cater to more number of customers. This results is higher sales. In addition to this, the customers can also place orders from a remote location. This substantially scales the sales. A mobile app also helps in digital marketing and fetches new customers and orders. Overall, a food ordering mobile app can help you achieve surprisingly new sales figures.
  • Better ROI
  • Every business aims for positive and higher Returns on Investment. When the same physical restaurant starts selling more, it gives way to better returns. With individual mobile apps for food orders, the restaurants can save the cut that they have to give any other food delivery platform. They can pocket the 100 percent profit. Mobile app development is a one-time activity and requires a minimal expenditure. It can be used for years with no further investment. Restaurants can also save on the running cost.
    Owning a food delivery app has multifold benefits for any restaurant and food business. Even the customers would prefer using the mobile app.

Benefits of Food Delivery App for Customers

  • The user gets accustomed to the menu and prices in advance without delays.
  • They get a cashless experience. There are different modes of payment to choose from. Everyone is free is to pay the way they want.
  • The customers can save time in ordering food and making payments. With mobile apps, they get to skip the queues.
  • They get bonuses and discounts on ordering the food via mobile application.
A food ordering app is something every restaurant should possess. As we move ahead in 2023, we are going to experience more advanced technologies that can disrupt the current market. We need to stay updated and relevant to stay in the business. Restaurants should have a mobile app to roll out new offers and functionalities to the customers. Developing a mobile app is a one-time activity that can be completely outsourced. Many software and app development companies can help you develop the mobile application with the best UX and responsiveness. Restaurants should be quick to create an app and strengthen their market presence. A mobile app can be the one solution that can cater to the older generations as well as generation z.

The Role of Technology-driven Food Delivery Apps in Reviving the Food Industry!

The Role of Technology-driven Food Delivery Apps in Reviving the Food Industry!
Food  delivery apps
The food industry has been worst hit by the Covid19 crisis that swept across the globe in 2020. With sit-down restaurants forced to shut down temporarily and consumers reluctant on eating out, food businesses have incurred heavy losses. Therefore, most food businesses whether small-scale food joints, individual entrepreneurs, or high-end eateries; have embraced a technology-integrated approach to survive amidst all odds. Technology-driven digital solutions like food delivery apps, cloud kitchens, digital menu cards, contactless payment options, etc. are playing a significant role in reviving the food industry. Social distancing being the new normal, the online food ordering system and doorstep food delivery service is going well with the consumers. This trend is predicted to stay in the post-Covid era as well. So, food aggregators like Zomato, Uber Eats, and Swiggy have witnessed a sharp rise in the number of restaurant partners. Some restaurants have even launched their own apps to offer customized services to customers.
This article pens down how technology-driven business models and online food delivery services are reviving the food industry. So read along to know why every food enterprise should consider food delivery app development.

Technology-driven Business Models and Their Profitability

Food  delivery app development
Cloud Kitchen
Cloud kitchens or dark kitchens are virtual restaurants without any physical spaces for dining in. These are delivery-only food providers; and are wholly dependent on online orders from consumers. Cloud kitchens accept orders and deliver foodstuff either via food aggregators, or their own food ordering and delivery application. This business model is being increasingly used by businesses to raise profit margins. Take a look!
Operating multiple food brands with minimal resources
The owner of a cloud kitchen enjoys the flexibility to utilize the same kitchen infrastructure and resources for running two or more food brands simultaneously. For instance, a virtual kitchen brand offering Mexican cuisine would like to deliver Italian cuisine as well. But, rather than adding an Italian menu to the existing brand, the owner can start an entirely different brand selling Italian food operated from the same kitchen. This approach is a smart move as customers prefer trying different food brands.
Minimal Investment and Operational Cost
The owners of virtual restaurants need not invest heavily in setting up their business as they save on the cost of renting and maintaining huge premises for dine-ins. All they need is a kitchen space dedicated to fulfilling online orders and minimal staff needed to operate the kitchen. So, owners can save on hiring client-facing staff resulting in much lower operational cost as compared to conventional restaurants.
Food Delivery Apps
Online ordering and delivery service has become an essential feature amidst the current pandemic scenario. It has been observed that while physical dine-in food spaces were hit hard, eateries offering contactless food delivery services continued to generate sales even during the pandemic. In fact, online food ordering apps witnessed a surge in demand after the outbreak of the pandemic. Today, even after a year of the Covid19 outbreak, several customers continue to prefer off-premise dining options with the social distancing trend still in place. Check out its benefits.
Benefits: Customers’ perspective
  • One can avoid stepping out into crowded places and still enjoy warm food from their favorite food joint.
  • Consumers with a fast-paced lifestyle enjoy the convenience of hassle-free online ordering and getting eatables delivered to their doorstep.
  • Edibles are available even during phases of lockdown.
Benefits: Business perspective
  • Continuing to deliver food even amidst adversities helps food brands stay connected with their customers.
  • Food delivery services cater to customers belonging to newer demographics regardless of their location and hence enable the providers to broaden their customer base.
Hybrid Infrastructure
Hybrid infrastructure refers to an all-in-one concept that caters to the requirements of diverse groups of consumers on different occasions. Given below are instances of hybrid approach along with their benefits.
  • The usage of digital screens in eateries enables owners to effortlessly change their menu boards, content, etc.
  • Multi-functional furniture, dividers, etc. facilitate creating various environments for different events or gatherings as per the size of the group and the nature of the event. For example, restaurant spaces can be converted into discos employing smart lighting and music; and dividers enable multiple activities to function simultaneously without interference. This approach will allow customers to choose the experience they desire each time they visit.
  • The same eatery offering diverse service models such as casual dining, fine dining, takeaway, choosing order at the counter, delivery of eatables to the table employing a beacon, flexible payment modes, etc. draws more customers.
Technology-infused solutions
Food ventures are utilizing smart solutions for betterment. They are as follows.
  • IoT and advanced analytics for accurate prediction of the on-going customer preference and changing eating habits.
  • Contactless solutions and services for ensuring post-pandemic safety standards.
  • The usage of robots for handing out takeaway orders and smart-screen controlled shelves for storing take-out orders.

Concluding Views

Cloud kitchens, online ordering and delivery services, hybrid approach, and advanced technology-infused solutions are stepping stones towards the revival of the food sector. So, every in-premise dine-in facility or independent food provider needs to adopt these approaches based on their budget.
If you are planning to hire an experienced food delivery app development company, Biz4Solutions would be the perfect pick. We are a distinguished mobile app development company and would design the best food delivery app or solution as per your need.
Know more about food delivery app development by reviewing this blog.