Location-based Apps: Best Ideas for Apps based on Location and how to create them!

Location-based Apps: Best Ideas for Apps based on Location and how to create them!
Location-based app
The power of location-based service apps is rising at a fast pace! Here are some instances!
  • The user books a cab and it arrives exactly at their current location even if the address was not entered.
  • The user is looking for a dine-in space and a location-based app on their smartphone displays eatery recommendations within close proximity.
  • The user receives weather forecasts as well as the latest updates about it.
  • Users receive assistance in maintaining safety during a natural disaster or some other emergency.
To sum up, location-based apps not only enable businesses to provide services as per the consumers’ immediate location but also help users in locating a nearby service, place, or person. For, this reason, most of the modern-era applications have embedded the geolocation technology regardless of whether the app user utilizes or ignores it.
This post provides insights on the use cases of location-based apps, suggests some handy app development ideas, and guides through developing an impeccable location-based application.

Location-based apps: Functioning

The location-based service technology uses real-time geodata from smartphones to instantly track the users’ current location and then provide information, advice, or guidance concerning the desired services/sites. Geolocation technologies that broadcast the location information for location-based apps are Wi-Fi, GPS (Global Positioning System), satellite signals, signal strength indication, cell id tower info, etc.

Location-based Apps: Use Cases

Location-based app Development Company
Navigation Apps
Apps like Google Maps, Maps.me, and Maze are popular outdoor navigational mapping applications that help travelers to find the best routes and offer step-by-step guidance to reach a location. Maps.me goes one step ahead as it works offline as well.
Amongst the indoor navigational apps; the Purple app assists patients to navigate within the Allina Health Hospital and Sarasota Memorial Hospital while Mapsted helps visitors navigate through huge malls.
Food Delivery, On-demand and Retail Apps
Food delivery apps like Uber Eats, Zomato, Glovo, and GrubHub employ geolocation technology to facilitate effective navigation for delivery staff and allow real-time order tracking by customers.
Uber is one of the shining stars in the on-demand category and has revolutionized the taxi booking experience altogether. This app automatically tracks the users’ current pickup location and sends the cab driver to the venue accordingly. Users are also able to track the drivers’ movement before the cab’s arrival as well as during their ride.
Retail apps such as IKEA, Target, Walmart utilize this concept to boost the customer experience. GPS is employed to help consumers find the nearest store, select a convenient delivery/pickup location, etc. and Beacons are used for providing in-store navigation.
Location tracking apps
Most Android and iOS devices possess built-in location tracking features so that owners can easily locate their devices when stolen or lost. However, for activating this function, the devices’ GPS feature needs to be turned on.
Geolocation tracking also helps in detecting suspicious activity thereby protecting the users’ data. For instance, Gmail users receive a security alert when they try to log into their account from a different country.
Parents are able to track their child’s whereabouts in real-time using the FootPrints app.
Support Groups and Sponsor Finder, a location-based messaging app, help disabled individuals or the ones with addiction problems to receive timely help during emergencies.
Social Networking Apps
The geolocation functionality facilitates social networking apps users to share their current location, mark it on their posts, mark themselves safe/in trouble during unforeseen situations like natural disasters or terrorist attacks, check into places, and many more.
Foursquare had coined the idea of checking into a location via smartphone devices, a concept that has been copied by several apps, including Yelp and Facebook. Foursquare’s Swarm app allows users to share their location with friends in the contact list, send invites to friends for joining them, and even enables them to locate the contacts available nearby.
Apps such as Snapchat and Instagram, too employ map view to enable geotag-empowered posts and view nearby contacts.
Dating apps, like Tinder, provide pictures of nearby users to customers and helps them to meet them as well.
Local Parties Finder proves handy to travelers searching for night activities.
IoT Apps
Apps and devices employing IoT technology like fitness trackers, and wearables like smartwatches, utilize the location-based approach for improved outcomes. Some instances of this use case include wearables paired with cycling/running apps; pet care apps that employ tags called Paw Scout, apps for family safety, and using GPS-enabled devices such as LugLoc for keeping a vigil on luggage.
Weather Apps
This is a popular category of location-based apps that provide handy information on the weather conditions along with a twenty-four-hour forecast based on the consumers’ current location. ApexWeather, Dark Sky, etc. are some notable examples.
Gaming apps
Gaming apps like Pokemon Go and Scavify leverage the geolocation technology to boost user engagement. Pokemon Go enables players to reconstruct their existing environment while Scavify deals with scavenger hunts.

Fresh New Location-based App Ideas

Geo-Conquesting
This is a novel technique that assists businesses in diverting the attention of competitors’ clients and has been implemented successfully by Dunkin Donuts. Take a look at this instance. Starbucks like most others, helps users to locate the nearest coffee shop and even enables advance ordering such that the order is ready before the users enter the store, thereby saving their time. Dunkin Donuts offers an additional feature. It sends a notification to the users who are about to enter Starbucks/or any other eatery – an ad message with a discount coupon. Isn’t it an intelligent idea to convert your competitors’ customers?
Integration with AR and Smart Devices
Location-based apps when integrated with AR can offer guided tours to travelers across the globe, with all required information flashing on the smartphone screens while moving around.
These apps when paired with smart home devices can automate tasks like automatically switch on lights when someone enters by configuring it programmatically.
Hospitality Apps
Hotel apps implementing geolocation can provide extra features – food menus; on-site navigation; self-check-in/check-out, arrival, or departure; electronic keys, etc.
Targeted Advertising
This ingenious idea is ideal for eCommerce apps and helps businesses in carrying out effective advertising campaigns. But how? Ditch the ongoing practice of conducting surveys and inviting consumers for collecting their requirements. Instead, implement geolocation to find out the customers’ daily schedule and the places frequented by them. Use this information to create a customized ad campaign for customers as per their preferences. For example, the customers who are frequent gym visitors receive ads related to products like weights, tracksuits, gym equipment, etc. whereas the ones who travel quite often receive ads concerning the purchase of travel-related stuff such as travel sacks/pillows and so on.
Customer Reward Points for Store Visits
Restaurants/food joints/cafes may utilize geolocation to identify customer visits to your space even if they miss out on opening your app during their visit and then automatically load reward points to consumers’ accounts for each visit. This move will work wonders to improve customer loyalty.

Location-based App Development Steps

Want to develop a High-end Location-based app for your business? Well, check out these basic steps on how to go ahead with the development:
  • Conduct extensive research to identify the market demand for location-based service apps, explore opportunities, and analyze competitors’ strategies.
  • Pick the right approach and features – The app should have a robust backend, an interactive UI, and specific functionalities like map integration (Apple/Google/Bind), GPS-co-ordination, location detection (automatically acquiring users’ present location as well as providing nearby options), and advanced route search including personalized driving directions.
  • Choose the apt location tracking technology – GPS, Beacons, cellular networks, Wi-Fi, etc.
  • Ensure the safety of self-portrait location data and keep your location-based app highly encrypted.
  • Hire professional and experienced developers for executing your project.
  • Build a location-based prototype sphere, choose a suitable app design, develop, thoroughly test the app through various stages, and then deploy.

Concluding Words:

So, isn’t it a brilliant idea to establish your digital footprints by architecting a unique location-based application? In case of any queries or technical assistance concerning app ideation as well as creation, reach out to Biz4Solutions, a highly experienced Offshore mobile app Development Company in India, catering to global clients across myriad industrial domains.

Enhance App Usability with these Cool UI Design Trends of 2021!

Enhance App Usability with these Cool UI Design Trends of 2021!
ui design trends
UI design trends are ever-evolving owing to the transformative nature of the software market and the emergence of novel and advanced technologies. The design patterns that were highly popular in the yesteryears are most likely to be replaced by fresh and futuristic styles. Therefore, UI Design Companies, UI design services as well as UI designers must be well versed with the recent market trends to stay competitive.
Modern users enjoy the flexibility to choose from innumerable websites and applications for obtaining the desired service/product. Hence, businesses need to be extra creative, provide enhanced usability and a distinct visual appeal as well as offer new and exciting experiences to grab the attention of their targeted audiences.
Take a quick glance at the distinct and cool UI design trends that are dominating 2021! Adopting the right set of the latest design patterns will not only accelerate your UI designing abilities but also elevate your designing skills to the next level of excellence.

Cool and Exciting UI Design Trends

ui design trends 2021 technology
Glassmorphism Effect
Glassmorphism is the most recent UI design trend and is garnering humongous popularity. Apple’s macOS Big Sur launched in 2020 and Microsoft’s Fluent Design System has adopted such a design pattern.
It refers to a frosted glass effect used for blurring out the background for providing transparency. It possesses a multi-layered approach with floating objects such that the users can see through the layers and can establish the hierarchy within the structure and the depth of the interface. This design functions best when several translucent layers appear on a colorful background. Vivid colors are utilized for highlighting the blurred transparency and a subtle light border is used on the translucent objects. And, for achieving the desired effect, only the fill needs to be transparent and not the whole shape.
Immersive Experience with 3D Designs
Delivering an immersive experience via apps and websites is the trendiest practice of modern times. This is executed by employing 3D designs. The depth, special lighting effects, shadows, and textures offered by 3D designs make it possible for users to get an experience that is much closer to the actual world. Whether it’s through typography or illustrations, three-dimensional designs provide an additional dimension to the overall look and feel of the end-product. The increasing usage of augmented reality is one of the reasons that necessitate incorporating 3D designs.
Mixed Typeface
The concept of mixed typeface is predicted to gain prominence in 2021. This phenomenon establishes content hierarchy to create visual interest and plays a major role in boosting the focus as well as the emphasis of a sentence or a title. The best practice is to select a ‘sans serif’ virtually and then merge it with a serif of your choice. This combination will not only function well together but also help you build a nice design. The ‘sans serif’ approach elevates readability as compared to serif and so such a practice perfectly befits the body of the text.
VUI (Voice User Interface)
Interacting with voice interfaces is one of the hottest UX design trends of 2021. The voice interface is an internal one and is related to data synthesis and context. Applications that provide the service of translating words/sentences into the desired language are good examples of this kind of UX/UI design pattern. In such apps, the device starts recording a person’s voice after a button is clicked and then translates the speech. Thus, it becomes easier for individuals to communicate with others who speak a different language.
The Usage of Soft Gradients
Simple web designs and minimalism rules the modern era and as such, the practice of using bright and flashy gradients is no more considered effective. This is because as gradients impart volume and depth to images, it is difficult to achieve the desired effect with screaming colors.
Hence, the practice of using pastel colors in UI design is gaining popularity. This helps in highlighting the unobtrusiveness and lightness of the UI design. Moreover, pastel colors perfectly fit into a wide variety of concepts and establish the ideal environment for various websites such as SaaS applications, eCommerce platforms, etc.
The Usage of Geometric Structures
The usage of geometric structures in interfaces is an existing trend that is expected to expedite in 2021. Here, individual shapes are used for creating bigger and complex shapes for imparting a conservative as well as tidy visual structure. Several UI designers integrate this concept with the phenomenon of optical illusion for generating a memorable momentum.
Employing Micro-interactions
Micro-interactions refer to the pleasing and delightful moments experienced by customers while using a product. These short moments add immense value to your product by offering a truly humane experience to the end-users. Such visual elements function best when combined with users’ action triggers. Micro-interactions prove beneficial as they enhance the usability of a product, promise an improved ROI, and work wonders in retaining customers and making a product popular.
The implementation of Pop-art and Comics
The recent times are all set to launch feel-good designs that make use of colors in an unexpected and quirky manner. Designs that display pop art and comics are ideal examples of such statement designs. These innovative and fun-filled designs are sure to attract users and engage them in a meaningful way.
Emoji Design Patterns
Emojis undoubtedly enable app creators to express a lot despite having a minimalistic UI design. This emotion–expressing concept makes an interface far more enjoyable and engaging. This is the reason why most popular apps these days have adopted this concept. Emojis are being used in empty states, onboarding screens, push notifications, dialogs, etc. by not only social apps, but also applications belonging to serious business domains like eCommerce, banking, and finance.
Brutalism
As the name suggests, this design seems quite unusual due to the usage of strong contrasts and unpleasant typography that might seem chaotic to many. This design often causes issues concerning readability and accessibility. Yet popular brands such as Foursquare and Dropbox have adopted such a concept. The primary objective behind employing such designs is to offer a deconstruction that is perceived as attractive and handy.

Concluding Line

Well, what are your views about these refreshing and stimulating UI design trends? Please share your thoughts in the comment section provided below. If you are looking for assistance to decide on the right set of UI design patterns for your website or mobile app solution or planning to hire high-end UI designers; contact Biz4Solutions, a prominent and highly experienced offshore software development company, and reliable technology partner.