Virtual Event Applications: Benefits, Development Steps and Tips!

Virtual Event Applications: Benefits, Development Steps and Tips!

Owing to the Covid-19 pandemic, thousands of personal as well as corporate events got canceled or postponed, affecting numerous businesses. But then, virtual event applications came into the picture and countless events were conducted through these apps for carrying out personal as well as corporate events. Due to this, several apps got outstanding attention, which were not even known to the masses, and their downloading spiked.
Downloads of video conferencing applications were recorded to be 62 million, just in a single week of March 2020, after the pandemic, according to TechCrunch, the renowned online newspaper for technology news. Since then, a plethora of virtual event apps have been fabricated and the face of online conferencing or virtual event industry has changed forever.
Today, most of the event app development services that has adapted to this online trend are making immense profits from the apps. So, in this blog post, we have shed light on the fundamental steps to create such a next-gen virtual event application. We have also talked about how they prove advantageous to diverse businesses, and their significant features. Let’s commence.

Virtual Event Apps and Their Potential Advantages

What is a virtual event? Well, the events that are hosted online allowing the participants to participate or view the event from any corner of the world are known to be virtual events. These can be webinars, virtual conferences, internal or external hybrid events, etc. Such digital events have some agenda and are usually expected to be collaborative sessions and are streamed online.
Such digital events are hosted using live-streaming platforms called virtual event apps; where live streaming is the essential functionality of these apps. Zoom, Webex, Google Meet, Vimeo, Digitell, GoToMeeting, Intrado, Evia, etc. are a few popular platforms/apps being extensively used.
  • Safety and Security of All – During the pandemic, online event apps ensure the health and safety of the participants, event organizers, and all the involved staff, as there is no physical meeting between people and hence social distancing norms are maintained.
  • Better Opportunities – All the details like the number of tickets sold out for events, related email marketing reports, etc. are available on a single application. Besides, the participants can access the pre-recorded events, as per their will and availability. Also, they can chat with other users during live events to build business relationships. Such benefits offer extended opportunities to both- app owners as well as participants.
  • Budget-friendly – The app owners need to bear only the initial cost of development of the virtual event platform, unlike the offline events. In offline events, the event planners have to consider a host of other costs like the cost of expensive equipments, location, travel expenses, accommodation for participants, lodging, etc. Thus, with virtual apps, the cost of events is drastically reduced making the events much budget-friendly.
  • Flexibility and Scalability – Whether a simple sales kickoff meeting, or a thought leadership meeting, or any event for that matter, all types of events can be flexibly hosted using these platforms. Options in multiple languages are also available for inviting guest speakers. Furthermore, users all across the globe can instantly join the meeting at the same time.
  • Easier Networking – Participants don’t have to go to a particular place to meet new people. Online chatting options make things much easier. Besides, they can conveniently collect details like the name, profiles, companies, etc. of other professionals in the meeting.
  • Feedback Collection and Result Analysis – Virtual event apps allow the participants to provide feedback easily through polls or real-time sessions. This feedback will help in the evaluation of the overall performance of the event, allowing the owners to make future improvements. Also, the insightful data generated using these apps are quite useful for result analysis. Such apps can track data like the number of participants, the timing when they logged in, what amount they paid and how etc.

Top Features of Virtual Event Apps

  • Event registration
  • Profile creation of the users
  • Event page for details like event topic, date and time of the event, host details, etc.
  • Speaker booths for multiple speakers to create their profiles and related details
  • Facility to record live sessions and meetings
  • Real-time chatting, one-to-one, and group chatting options
  • Live video streaming option
  • Payment options via PayPal, Google Pay, or credit/debit cards, etc.
  • Social media integration for sharing event-related data with other contacts
  • Integrations like sales tools, email marketing, etc.
  • Report generation and analysis
  • Other features like screen sharing, virtual hand raising, mute participants, polls, etc.

Steps to Architect a Virtual Event Application

Here are the crucial steps required for the creation of an online conference app:
Development of Backend: In the initial development stages itself, build a server for running the application. It is always advisable to create the server from scratch rather than making use of any ready-made technologies.
Designing User Interface: UI marks the first impressions for your virtual conferencing application and hence, it is of utmost importance to thoughtfully design a captivating and intuitive UI.
Android and iOS Compatibility: If you want to reach a wider audience range, it is essential that your app runs on both- Android and iOS devices. For ensuring that your video streaming app supports Android, make use of WebRTC and for iOS, use Swift.
Next, let us look into the two most important aspects during the development of virtual event app- cloud network and video architecture.

Cloud Network

The virtual conferencing applications come with an integrated data center infrastructure that is strictly supervised, tracked, and regularly modified by the development teams. This cloud network is created for providing global connectivity and for enabling users from all across the globe to connect and participate seamlessly. For example, Zoom has more than 15 data centers globally which are going to be expanding in the coming years.

Video Architecture

Now, the app architecture should be optimized to meet the video requirements for which, four important features must be considered, as given below:
  • Distributed architecture: This architecture enables the participants to share meetings across the network and allows them to easily join meetings via private communication using the nearest data center. Using a distributed architecture rather than a centralized approach will offer the required scalability to the app so that thousands of viewers can simultaneously get a consistent video experience.
  • Multimedia Routing: This step offers the users with various streams of videos from other participants and also reduces the need for computers’ power and thus, makes the app a greatly scalable system.
  • Multi-bitrate Encoding: Every single stream can be altered to several resolutions besides stream routing. Due to this, the need to decode, encode and optimize the output is removed. This also allows the apps to provide video quality levels depending on the network capabilities and the system.
  • Service Application Layer: Higher quality of service application layer ensures optimized audio, video, and screen-sharing for every device and the available bandwidth for offering the best network-wide experience.

Concluding Views

During the pandemic, most of the offline events are now being conducted online using the live-streaming event apps. It is very likely that in the future too, several events will be carried out online, owing to the benefits like cost and time-saving and the event app development industry will flourish more than ever. Needless to say, the need for creating live streaming apps will remain higher for years to come.
That’s it for now. Hope you enjoyed reading this post.
Do comment below or drop us a line for further assistance on building virtual events apps.

Ultimate Tips on Selecting the Best Mobile App Development Company in India

Ultimate Tips on Selecting the Best Mobile App Development Company in India
Offshore Software Development Company in India
It is quite a challenging task to find out the best mobile app development partner when countless ventures are existing in the world today. You may be surprised to know that the number of mobile app development firms present in the US market alone, is more than 7000, as per a report generated by Software World, a leading review portal.
Several entrepreneurs these days also prefer offshoring to India due to lower regulatory costs, quality services, flexibility, a pool of talented and skilled professionals, and favorable government policies. So, amongst numerous top-notch options, hiring the best tech venture becomes a taxing job.
To ease out your decision-making, we have shared some vital tips in this blog. We have highlighted some factors based on which you can find the right mobile app development company in India, that will create the next-gen app for your business and will eventually lead you to a successful journey. Before getting started, let us glimpse at the significant steps to follow for hiring a mobile app development partner.

Steps to Follow for Hiring a Reliable Mobile App Development Partner

  1. Identify your target audience by conducting surveys, browsing online, studying the competitors, deploying certain tools, etc.
  2. Perform thorough research regarding what are the demands and preferences of your target audience, what are the current and future market trends, who are your competitors, etc.
  3. Decide the right platform for you, and accordingly decide the right technology that you want to work on. Also, think about the features that you want in your application. Decide whether you want just a basic MVP version or you want a full-fledged complex app.
  4. Brainstorm on the design aspects of the app. For this, you need to consider factors like the flow of the information, limiting the notifications, eliminating unnecessary elements, and keeping the input fields to the minimum.
  5. You must pro-actively decide the approximate time and budget for your application before approaching the companies.
  6. Think about the monetization strategies to be employed for creating revenue from the app.

Factors to Consider while Choosing the Best Mobile App Development Company in India

offshore software developers
Experience and Expertise of the Company
It is essential to look for an experienced app development firm rather than a firm that has little work experience. An experienced firm will be able to develop top-quality mobile applications tailored to your specific requirements. Such a firm will be abreast with the challenges that arise while creating a wide range of complex apps for diverse industrial sectors.
Projects and Portfolio
Ask for the portfolio from the vendor company. The company should usually display the apps developed by them on their website. If their projects aren’t visible on their website, chances are it’s a fraudulent company. In such a scenario, you should directly ask the company for the apps they built and analyze the details like their technical expertise, UI/UX expertise, and their experiences during the development process to cross-check their authority.
Client Reviews and Ratings
Client reviews and ratings can be the most important factors while searching for the right tech partner. A good company will always have positive client reviews to show. So, you should get in touch with their clients as well and ask them details like what approach this company followed, are there any hidden charges, is their team transparent enough, etc. If you get positive reviews for your queries, you can be sure to partner with that company. But if you get negative reviews, you can mark it as a red flag.
Technical Expertise
The mobile app developers in the company you want to partner with should be proficient in working on platforms like iOS or Android or whichever platform you want your app to be developed in. It is always good to pick company that has experience in cross-platform app development. Also, they must be well-equipped with several trending frameworks and related technologies for app development.
UX Capabilities
Application design immensely affects the user experience. A good user experience puts great first impressions on users, ensures better engagement, enhances brand loyalty, boosts sales, and even helps in better Search Engine Optimization.
So, make sure that your mobile app creation partner has highly skilled UX designers who follow a business-centric approach to deliver a UX that improves app performance and optimization.
Code Authority and Security
The vendor company must be ready to sign a copyright agreement with you, to ensure that the code completely belongs to you. Furthermore, the company must readily sign a non-disclosure agreement (NDA) as this ensures that anything that comes under the ‘confidential’ bracket, will not be leaked out in any condition. This will ensure that in the long run, any loss of vital data or related ambiguity will be avoided.
In case the vendor company denies to sign such authoritative documents, understand that something is fishy and do not work with them.
Mobile App Security Measures
It is of paramount importance to secure the applications from threats like insecure storage, data leakages, insecure deployment practices, privacy violation, etc. So, make sure that your partner firm follows a secure app development procedure and takes proactive actions for app protection. The firm should offer a multi-layer security solution to secure the app from issues like malware programs, device, and user authentication, SMS-based attacks, insufficient cryptography, etc.
Project Delivery Deadlines
Ask the app development company about their usual estimations for project delivery. Enquire about their availability on a daily basis/weekly basis and ask them if they are simultaneously working on any other projects. Accordingly, ask them to assign some dedicated resources for your project and see when they will deliver the project. Once the project starts, you can communicate with them on regular basis and follow up accordingly.
Communication Approach
When you hire an offshore software development company in India, sometimes it can become challenging to seamlessly communicate with development teams and get regular project updates, owing to the differences in time zones. So, before your hire the app development company, do enquire about how their team will connect with you, which communication tools will they use, and at what intervals will the meetings be conducted.
Reliable QA and Testing Methodologies
Would you like an app that crashes often, has broken features, or comes with some unresolved bugs? Not at all. So, it is vital to know what testing strategies your tech partner applies, how they beta test the app, and how they ensure a flawless app without any hindrances. Check if their team performs rigorous testing on the device for which the app is created, and how they detect and troubleshoot the discovered bugs if any.
Service Package Models
Some companies offer individual services and some provide packages for their services. Under the ‘individual services’ model, you have the freedom to choose the resources and facilities as per your requirements and accordingly negotiate the app costs. Under the ‘service package’ model, you get many services and need to pay a single cost. So, if you want the partner firm to manage everything from strategizing to app deployment, then go with the second model. If you need some specific services only, the first model is the best alternative.

Wrap-up:

Hiring a software development company for your project is undoubtedly a huge investment. It has to be done carefully. Besides, you must have a clear idea of your goals, project needs, market trends, etc. beforehand.
Yet, choosing the best suit for your development needs, out of a plethora of mobile development companies present globally, requires time, money, and in-depth research. But if you follow the tips mentioned in this post, the search process would be eased out and you will end up partnering with the right development partner.
These were some of the tips on how to carefully select your mobile app creation partner from India. I hope it was insightful. Do share your views in the comments section.