The market size of global event management software is estimated to rise from $ 3.6 billion in 2020 to $ 6.4 billion by 2026; almost to double the amount in just 6 years!
Looking at these sky-rocketing statistics forecasted by Markets and Markets, a top-grade market research company, we can foresee how bright the future of this industry is. Consequently, a wide range of event planners and entrepreneurs are preferring event apps and event planning software solutions to organize the events.
But it is essential to choose such event management software wisely. It is necessary to ensure that the software consists of relevant features that match your business requirements and serve the purpose aptly.
So, this blog is going to shed light on various features of an event app and help budding event planners, start-ups, or even entrepreneurs who already have an event management business to create a customized event management app or comprehensive software. So, let’s commence.
List of Must-have Features of a High-end Event Management Software!
Event Registrations and Ticketing
Ticket selling generates good revenue and so, the event app or software must be integrated with this feature. The event management software must provide an easy and prompt way for the attendees to register for the events, and book tickets. Also, the ticket prices or other fees should be transparent and visible clearly in the software for the attendees. The software should even allow the users to book particular sessions in case the event consists of several sessions. If there is limited seating available for any event, that should be displayed clearly in the software. Also, the software should enable event managers to list their event tickets easily from the backend.
Ticket Validation and Ticket Customization
Easy validation of booked tickets too is vital for event managers. The event managers should be able to simply scan and validate the tickets of the attendees in the least time during the events. Thus, they can avoid long waiting queues before the event starts and avoid messy situations. Ticket customization is yet another feature, which isn’t a must-have but will help you look different and creative than your competitors. The event management solution should have the feature to customize the ticket designs as per the event theme. For instance, if it is a Christmas Party Event, then the ticket should consist of a Santa’s picture or Christmas tree. Themed tickets are much more captivating.
Text Messaging and Audio/Video Calling
One-to-one messaging, group messaging, and audio/video calling features are a must-have as both- the attendees and the event planning staffs need them. The attendees need to confirm if their tickets are booked. They may also need to connect to the event managers or the owners while reaching the venue on event days. And when it comes to the event planning staff, they need to organize several mini-events and instantly connect to their fellow team-members now and then. So, text messaging and calling features play a significant role here.
Flexible Payment Options
Offering multiple payment options is vital in an event app. These are required when attendees need to do payments, or owners need to pay to the planners, or even when sponsors do their contributions. So, integrating secure, reliable, and well-known payment gateway options like Stripe, PayPal, WePay, etc. is a smart decision.
Social Media Integration
In this digital world, social media is one of the most essential features for any kind of business, and event management is no exception. Using social media, an event management company can ask the attendees and clients to comment on, like, and share their posts, and thus boost the traffic on their pages. The company can advertise its business, promote upcoming events online, attract more clients, connect with sponsors, and much more.
The risk of hacking and cyber threats can’t be ignored and so, an event management tool should ensure that all the data related to events and conferences are secured through various strategies. The software should have strong data encryption services, and follow GDPR regulations. Also, it should not provide access to any unauthorized third parties or vendors. So, the app-users must be assured that they are safe from phishing attacks, hacking activities, malicious malware, etc.
Real-time Event Analytics
Tracking the metrics like valid ticket registrations, total revenue collected, networking stats, number of apps installed, hits on app or website, conversion rates, etc. are crucial for measuring the progress of event business. These statistics help to make well-thought business decisions and accordingly take actions that enhance the business. So, the event management software must be able to gather real-time analytics and generate intelligent reports accordingly.
A Few Other Significant Features to Consider
- Discounts, and Promo Codes: One of the smart marketing moves is to provide discounts, promo codes, and similar exciting offers during ticket sales and a good event management tool must support this feature.
- Automated Messaging: Adding this feature to the event app will save vital time for event planners and somewhat reduce their workload. They will be able to send confirmation emails, event reminders, etc. without much effort.
- Exposure to Sponsors and Partners: Sponsors and Partners expect proper exposure on social media channels, and also at the event venues. So, the event app should have the provision of adding the data and contact details of sponsors and partners in it, to be easily accessible to anyone.
- Multi-lingual Support: If an event business is operating across different regions and countries, then it is essential that they provide multi-lingual support and so, the software should possess this feature.
- Surveys and Real-time Polling: These features act as engagement activities for event attendees. By using these features, it is also possible to understand their mindset, their views, etc., and implement them to improve business.
If you want to become successful in the event management business, then a highly-functional event management app or software is a must-have. The right solution with relevant features will not only make the event planning job hassle-free and ease out the coordination, but will also ensure attendee engagement on a deeper level. Besides, it will help you gain a competitive advantage over your competitors in this domain.
That’s the end of this post.
Do let us know your thoughts on this in the comments below. Also, if you know about any other advanced feature of an event booking software, do share with us.