Do you know how massive the global mobile app revenues are?
In 2018, the global revenues generated from mobile apps were approximately 365 billion U.S. dollars!
In 2023, the numbers are projected to cross 935 billion U.S. dollars, almost 200% in just 5 years!
These staggering numbers are a glimpse of how rapidly consumers are adopting mobile apps. Businesses all over the world have realized the potential of a mobile app and are heavily investing in this arena. But to be honest, the success rate of all apps is not so impressive. Though, smart applications like Facebook, Pinterest, Instagram, Messenger, etc. have succeeded in garnering immense popularity. Therefore, before you proceed to hire mobile application development services for crafting an outstanding app, you must know which elements to include in a mobile app.
So, curious to know about the requirement of building smart mobile apps? This blog will solve your queries as it gives you a peek into the key structural elements that are essential to know during the mobile application development process for creating smart and successful mobile applications.
Key Elements to Consider While Creating a Smart and Successful Mobile App
Understanding the End-goals and Knowing the Target Audience
It is of utmost importance to thoroughly gauge the objective behind developing a mobile app for your business. Besides, understanding the target audience is essential to meet their expectations through the app and ensure that the app becomes lucrative. Demographics like age group, income status, occupation, gender, interests, location, what devices they use, etc. of the target audience are helpful too. Depending on these criteria, you may decide whether you want to integrate relevant features like GPA, social media, payment integration, analytics, etc. in the app.
The mobile app architecture should be well-structured so that it integrates suitably with the existing records. This will ensure quicker downloads, prompt responses, easier interactions, effortless installations, faster screen transitions, etc. in the long term. So, you need to choose the right platform, technologies, and tools as per your project requirement to shorten the development process and make the app architecture robust and scalable. The benefits of a well-structured mobile app architecture are as follows:
- High code reusability for speeding up the developmental cycle.
- Lesser efforts are required by developers for implementing changes in a changing environment or business policies, etc.
- Increased portability for apps, components, databases, APIs, and services.
- Easier testing and fixing of issues.
Also, a good mobile app architecture ensures that the enterprise mobile apps are mostly deployed on web servers or cloud services based on the connectivity, network latency for speedy accessibility, and bandwidth.
Ease of Navigation
An app with poor or complex navigation is bound to fail. Such an app makes it difficult for the users to search for anything in the app and leverage its services to the fullest. So, they might instantly switch to your competitor’s app. Hence, it is vital to have user-friendly navigation in the mobile app. The app should be clutter-free. For most apps, simplicity of use works much better than having a complicated app.
Adhering to UI Creation conventions
While creating the app’s user interface, a mobile app development company should consider certain UI elements and adhere to specified UI conventions. This helps to maintain consistency with other apps present in hand-held devices. For example,
- Android has set certain UI creation guidelines concerning aspects like menus, icons, over viewing widgets, task designing, etc.
- Apple too has set specific guidelines on how developers should develop the UI of iOS handsets like formatting content, hitting of targets, touch controls, text size, contrast, spacing, high resolution, etc.
A Good UX Design
A good UX design satisfies the fundamental objectives of a mobile app which are brand recognition, gaining customer loyalty, attracting traffic, and generating revenue. The reason is users prefer applications that are easy to use, are inspiring and mood-uplifting, convenient, make them feel smarter, enable faster task execution, and offer flexible payment options. Remember that tons of competitors may be offering a similar app as yours and the users will choose your app only if your UX design stands apart from the rest.
Maintaining Screen Size Consistency
The screen size and resolution are not the same for every device. Hence, while building smart mobile apps the developers need to make sure that the screen is consistent and responsive across various mobile app devices. Besides, the UI, as well as the graphics, should be scalable.
A majority of modern smartphones come with touch screens. Therefore, the apps must be designed in such a manner that the users can easily operate them on their touch screen handsets. For this reason, the mobile app developers have to visualize how the users will hold the smartphone and place their fingers while using an app. For example, the apps crafted for touch screen handsets usually have content, menus, and selectors at the top portion of the screen. Additionally, aspects like zoom pinching, gesture advantages, backward swiping, refresh pulling down, etc. need to be designed as per touch screen requirements.
Device Performance Considerations
Device performance considerations like size of the app, battery/processor usage, etc. cannot be neglected in the process of mobile application development.
- Size of the mobile app: the size of the app matters especially when the end-users have slow internet and less storage capacity in their device. An app with a simple and well-thought design consumes less space and will keep the device’s RAM and CPU free. This ultimately enables the app to be fast and responsive.
- Battery/processor usage: while designing the app, it is necessary to consider the fact that some apps consume high battery, especially gaming apps, or similar complicated apps. So the app must be designed in a way that it doesn’t consume too much battery and processor.
Explicit App Content
For every app, the mobile app development company has to make sure that the buttons are labeled appropriately, technology terms are explained aptly, there are guidelines provided for the app to work, etc. The content must be clear, precise, and to-the-point. Also, it must be up-to-date and have authentic information that guides the users well.
Smart mobile apps are in demand and so harnessing this demand will fetch you immense profits. But, for creating a smart and successful mobile app, you need to consider the aforesaid elements. The mobile app development should be carried out by following the best practices and processes and combining a tinge of innovation and creativity. Because a few app development mistakes can cause gigantic loss to the business owners / entrepreneurs.
I hope this blog will assist you in your mobile application development process!
Do comment below and let us know any further points that you feel are important in this process.