As the topic suggests we shall discuss how to collect Instagram feeds and display them on the website.
Let’s discuss a few things about Instagram first. As we already know Instagram is one of the most used platforms and has become an integral part of marketing strategies. Brands display their social proof through IG and use Instagram UGC to build trust and improve user engagement.
One such strategy marketers use to develop stunning websites, is embedding an Instagram feed on their website. You cannot miss out on this strategy considering the fact that the website is the first point of contact you make with your audience.
Embedding IG is a powerful method to boost interaction, increase social proof, build trust, improve user engagement, and much more. With over 700 million users monthly, Instagram is highly influential and can help you reap a plethora of benefits. Instagram provides marketers with the perfect marketing platform and offers a great podium to speak out on brand value and promote the business.
Embed Instagram feed on a website is extremely easy and can be done with just a few clicks using social media aggregator platforms like Taggbox or WordPress plugins. There are multiple tools available in the market to help you collect Instagram feeds and display them on the website in real time.
Let’s dig in.
How to show the Instagram feed on the website?
Here is a carefully curated guide to help you embed your Instagram feeds on the website. You would not need any technical expertise and embed feed hassle-free.
1. Social media aggregator platform
- Log in/ sign up to your account, select Instagram as your source platform and choose the preferred connection type.
- Put in the credentials and connect your social media account.
- In the editor panel, you can customize and moderate your widget.
- Choose the CMS platform of your choice, adjust the dimensions, and copy the code.
- And finally, paste it into your website backend to make your Instagram widget functional and live on the website.
2. WordPress plugin
- You are required to install the plugin in the WordPress directory before moving on.
- Log in to your WordPress account and visit the dashboard. Click on the plugins and add a new plugin.
- Since your plugin is already installed on the directory you will be able to see it there and hit “Download”.
- Go to the web page where you wish to embed the feed, and click on “+” or add a block.
- Choose the required plugin, copy the shortcode and paste it into yoursection.
- That’s it, your Instagram feed will be live on the website once you click “Publish”.
3. Instagram self-embed option
- Choose the required post, and go to the menu.
- Choose the “embed” option and copy the embed code present.
- Paste this code into your website backend.
Tools to help collect Instagram feed and display them on the website
Embedding is easy with the tools discussed below. Let’s dive in.
1. Taggbox widget
Taggbox is a UGC platform that collects UGC on the bases of Handles, hashtags, mentions, etc., and displays it in a unified format using the Widget. It is equipped with features like CTA, auto moderation, profanity filter, themes, and much more.
You can choose from a variety of CMS platforms like WordPress, HTML, Wix, Shopify, Weebly, etc. you can iterate multiple platforms and develop numerous widgets. This platform also offers you a 15-day free trial period to allow you to make an informed decision and get comfortable with the platform before investing. What more could anyone ask for?
2. SnapWidget
SnapWidget is an effortless and free tool that helps you display photos from Instagram using usernames or hashtags. It comes with many features like customization and moderation. It is easy to set up and you get the option to develop photo grids, slideshows, or photo maps.
You can easily upload these Instagram feeds on the website by using the HTML code. Snapwidget is a nice tool if you wish to display interactive and stylish content on the website.
3. Instush
You can create wallpapers using Instagram photos with Instush. You can select pictures from preferred accounts, like photos, or search for photos using hashtags and develop wallpapers. You get to choose from 14 unique designs and display them on the website.
You can repurpose these wallpapers on your online stores, blogs, website, etc. You get the option of customizing the gallery and transforming them into inspirational customer-centric content.
Conclusion
Embedding an Instagram feed is now easier than ever. You can drive customer-centric campaigns, and repurpose them on the website. Collect hashtag UGC and showcase them on the website to drive conversion rates, build social proof, increase dwell time, and improve customer acquisition and retention rates.
There are various tools you can use to collect UGC, the best tool to do so is a hashtag. Build a brand hashtag and motivate users to produce more UGC.
So, what are you waiting for? Start embedding and revamping your website! And, if you require technical assistance, partner with an experienced web app development company to modernize your website and elevate it to the next level.