Dating App Development- Key Features, Types, Cost, and Monetization Strategies!

Dating App Development- Key Features, Types, Cost, and Monetization Strategies!
Dating app development services
In 1959, the first-ever dating service- Happy Families Planning Services- was launched by Phil Fialer and Jim Harvey at Standford. It was a class project where a questionnaire was used to match 49 men and 49 women with an IBM 650- an early digital computer. That is how the concept of technology-based dating services began.
Later, in the year 1995, Match.com and Yid.com, the first modern dating websites were launched and since then, online dating services have evolved tremendously. As of now, about 8000 dating apps/websites exist on the web. And the latest online dating apps like Tinder and Bumble have broken all the records and have proved to be ground-breaking discoveries in this domain.
As reported by Statista, a popular online portal for statistics, Tinder has an audience size of 7.86 million and Bumble has around 5.03 million users.
These numbers are good indicators to recognize the potential of this domain. Owing to this, startups, and entrepreneurs across the globe are focusing on architecting such unique dating apps.
So, this blog is an attempt to provide a brief guide on dating app development for those looking to create a new-age dating app. Here, we will shed light on several parameters related to architecting dating apps. Let’s get started.

Major Types of Dating Apps

  • Geographic Proximity Dating Apps: It enables users to find a match based on their geographic proximity, by selecting a radius up to which they want to see the profiles. Ex. Bumble
  • Matching Algorithm-Based Dating App: The app algorithm compares different profiles of the users based on personal survey information and suggests matching profiles to them. Ex. eHarmony
  • Niche Dating Mobile Apps: These are apps targeted to a specific niche or group of people. For instance, ‘The League’ only allows people with advanced education and careers for matchmaking. Likewise, ‘DateMyPet’ is another dating app exclusively meant for pet lovers.
  • Traditional Dating Mobile Apps: These are like so-called ‘old-school’ dating apps, simply replicating the features of the web versions of the apps. Ex. OkCupid.

Key Features of New-age Online Dating Apps

Features are the most important attribute of a dating application and play a vital role in the success or failure of the app. So, here we have enlisted the top features that the dating app development services consider while creating such advanced apps. These features are broadly classified into two main categories: Features for the user panel and features for the admin panel. Let’s have a look at both of these categories.
Feature for User Panel
  • Registration and Login
  • User Profile Creation
  • Geo-location Feature
  • Search Bar and Filters for matching
  • Match-making based on Gender, Location, Age, etc.
  • Send, Accept or Decline Requests
  • Match Feed
  • Real-time Chatting and Audio/Video Calling
  • Alerts and Push Notifications
  • Reporting and Blocking Users
  • Social Media Integration
  • Online as well as Offline Accessibility
  • Settings
  • Safety and Security
  • Multiple Languages Support
  • Flexible Payment Options
  • Rewards/Loyalty Bonus/Discount Offers for Referring New Users
  • Feature for Admin Panel
    • Secure Login to Admin Dashboard
    • Verification of User Profiles
    • Managing Notifications 
    • Managing Menu/Screens/Pages
    • Managing Users/Requests/Rewards
    • Multiple Payment Gateway Integration and Currency Support 
    • Managing Membership Packages
    • Managing Affiliate and Partnership Program
    • Running Promotions/Offers/Discounts
    • Managing SMS and Email marketing
    • Viewing Reports and Data Analytics
    • Tracking Revenue
    • Content Modification using CMS

    Monetization Strategies for Online Dating Mobile Apps

    dating app development features
    There is tough competition in this arena and the cost of developing a unique dating mobile app, too, is quite high. So, it is essential to apply some monetization strategies to generate revenue down the line. Let’s explore them.
    Affilate Marketing/Selling Advertisements
    Affiliate marketing i.e. in-app advertisements is one of the best practices to make money when there is a good amount of traffic on your website or app. It is a tried and tested technique in which you need to display ads of diverse brands and companies for promoting their products on your app, by using Google AdSense or directly from the companies. You can earn money when the users either view the ad, click on it, or buy some product through the ad.
    Subscribing to Premium Plan
    This is one of the commonest monetization strategies being extensively used by most dating apps. By subscribing to monthly or yearly plans, the users can avail several premium features like removing ads, getting contact details of the matches, unlimited liking, swipes, and chatting, etc. options. For example, Tinder offers a premium plan i.e. a Plus Edition using which, the users can view users from other cities too and even change their location, they can undo their swipes done in the past, get unlimited likes, etc. Another app like OkCupid provides features like removing ads, matching with more number of users, receiving one boost every day, etc. in their Premium Offers.
    In-App Purchase
    This is another technique in which the users can buy something additional from the app, besides the free services. They can buy extra swipes, likes, stickers, emojis, etc. for instance. An app named ‘Badoo’ is a good example of in-app purchases. Users can get additional benefits like highlighting their messages, sending crush alerts, browsing anonymously, viewing who liked them, sending gifts, etc. in exchange for some money.
    Rewarded Videos and Surveys:
    Videos and surveys can be embedded in the app for the users to watch videos or take part in surveys so that they earn some coins to help them pay for their membership or even unlock in-app features.
    Integrating ecommerce:
    Users often wish to buy gifts for their partners, and so, they could buy from the app if eCommerce software is synched in the app. The only thing that needs to be assured is that eCommerce functionality should not affect your app’s working and ultimately the core aim of the dating app.

    Cost Required for Dating App Requirement

    The cost of mobile app development depends on the features to be embedded in the app, the technology stack, and the development strategy you choose. Besides, it also depends on whether you choose to develop a full-fledged app or go with an MVP model. An MVP model would cost $18,000 approximately. Also, we have calculated the approximate cost of creating a full-fledged dating app like Tinder or Bumble, as given below:
    Native Android dating app: $25,000
    Native iOS dating app: $25,000
    Hybrid dating app: $45,000
    So, here we come to the end of this blog, and hope it will be beneficial to you in your Dating app development journey! For any assistance, please feel free to comment below or reach out to us, a forward-thinking dating app development company- Biz4Solutions!

    Key Enterprise Mobility Trends to watch out for in 2021!

    Key Enterprise Mobility Trends to watch out for in 2021!
    Enterprise mobility
    Times are changing and so are the business practices! Traditional office-centric workstations are gradually being replaced by remote workstations that provide employees the flexibility to work remotely using their personal devices and are given access to the required data via the cloud. Also, the practice of mobile-first strategy for business functions is gaining momentum. This mobile-centric and remote working style is an on-going trend and is referred to as enterprise mobility. The key objectives of enterprise mobility are:
    • Greater agility
    • Increased employee engagement and efficiency
    • Enhanced productivity
    • Reduced expenses
    • Round-the-clock availability and quick sharing
    A growing number of businesses are adopting this model to boost profitability. However, to reap its benefits, this business model needs to be properly executed through an effective management plan, safety measures, etc.
    This article pens down the most trending enterprise mobility practices.

    Enterprise Mobility Trends of 2021

    Enterprise Mobility Trends
    Cross-platform approach
    Cross-platform app development is increasingly being used in place of native development as it reduces the time-to-market and the cost of developing applications. This is because most of the code written is reusable across multiple platforms. Hence, this approach proves advantageous for developers, mobile app development companies as well as businesses hiring app development services.
    BYOD Policy
    The BYOD or bring-your-device policy allows employees to use their personal devices like laptops, smartphones, or computers for office work. Therefore, instead of providing devices to employees, the company has to only provide internet connectivity and enterprise-level software to make the employees’ devices function as per the required business standards. This helps the enterprise to save on infrastructure costs. BYOD approach also enables employees to download customized apps for easing out tasks, which in turn leads to greater productivity. However, companies following this model need to make sure that their safety protocol is strictly adhered to when personal devices are configured into their eco-system.
    IoT (Internet of Things)
    IoT mobility solutions simplify and smarten business operations. Internet of Things or IoT-powered solutions comprises a network of interconnected devices, sensors, etc. possessing unique identifiers (UIDs) that collect and transfer data within the network. Additionally, wireless and cellular technologies allow prompt collection and efficient management of data. Smart healthcare, smart retail, and smart factory are some examples of IoT implementation. Advanced analytics is performed over data that is collected. Inferences drawn from this analytics is used to make informed decisions for the companies.
    AI Empowered Functionalities
    Artificial Intelligence-powered devices utilize intelligent algorithms to reduce the workload of the human workforce by automating menial and repetitive tasks like customer service processes. This enables employees to concentrate on tasks that need creativity and thought processing, thereby enhancing their productivity. Voice-controlled personal assistants like Alexa for business and chatbots are the commonest examples of AI.
    Wearable Technology
    The contemporary market is flooded with ingenious wearable devices and so its high time companies should integrate wearables into their workflow. It has the following benefits.
    • It is portable, easy to use, and can be effortlessly integrated with the corporate workflow.
    • It is capable of revamping an enterprise’s communication infrastructure.
    • It provides flexibility to employees and as such enhances efficiency.
    Augmented Reality and Virtual Reality
    A combination of Augmented Reality (AR) and Virtual Reality (VR) eases out EMM (Enterprise Mobility Management), streamlines business processes, and increases the engagement rate. The AR and VR solutions turn out to be very unique and innovative. Training pilots, bringing back low vision, and treating patients suffering from autism are some of its applications.
    Emergence of Blockchain Technology
    Blockchain technology is being used by businesses to implement cost-reduction measures, strengthen their security models, improve the rate of data exchange, and many more such functions to enhance their workflow.
    The Beacon technology
    Beacon devices refer to battery-operated Bluetooth Low Energy modules. Beacons transmit signals that trigger alerts in all those applications that are connected to them. The Beacon technology proves advantageous for security operations in various sectors as the necessary information is delivered in very little time. Furthermore, the data accumulated via Beacons are analyzed for improving business operations to optimize output.
    The Hybrid Cloud
    The Hybrid cloud refers to a cloud computing eco-system that is a blend of off-premise public cloud and on-premise private cloud. It executes functions like arranging and managing workflow across two or more computing eco-systems. It helps in carrying out remote functions, managing data, improving scalability, handling security issues, and enables one to quickly adapt business processes as per the market demands.
    Adoption of 5G network
    5G network is arriving soon. It comes with a guarantee of stable network connections and excellent internet speed. This will simplify and speed up crucial business functions like downloading, uploading, and transmission of data. Moreover, 5G will improve the performance of certain enterprise mobility mechanisms like cloud computing systems used for storing files, video-conferencing functions, and tools used for collaboration over the web. As a result, numerous roadblocks will be resolved and businesses will be able to endorse new-fangled inventions such as immersive VR, robotic telemedicine, self-driven cars, etc. So, enterprises will undoubtedly benefit from 5G adoption, even if they have to take efforts for making their devices 5G compatible.

    Bottom line

    The aforesaid enterprise mobility trends have become an absolute necessity for businesses to survive in this dynamic and competitive market.
    Looking for a technology partner for integrating enterprise mobility solutions into your corporate environment? Reach out to Biz4Solutions, a noteworthy mobile app development company, highly experienced in assisting businesses to build and implement software solutions.