Mobile app development has gifted us smart digital solutions that assist users to perform diverse tasks effortlessly and speedily; regardless of the location and time. So, it has been noticed that the demand curve for mobile apps has been steadily rising since the past decade. This demand has sky-rocketed in 2020, on account of the stay-at-home economy triggered by the Covid19 pandemic. Present-day users are glued to their smartphone screens and expect a digital channel for every product or service they require. As a result, the contemporary scenario is such that businesses without a mobile app often fail to attract customers, thereby incurring losses. On the contrary, businesses that have invested in a mobile app created as per the contemporary mobile app development trends; have been blessed with an increased revenue generation. So, it’s high time you should hire a mobile app development company to build a phenomenal app for your enterprise.
In this article, I have penned down the reasons to invest in mobile app development. Let’s explore!
Reasons to invest in mobile app development
Popularity of Mobile Handsets
The current generation of internet users has super-busy schedules. They have no time or intention to switch on their laptop or desktop for viewing your website and prefer to use their smartphone instead, for using digital services. As a result, if businesses wish to draw customers, they must adopt a mobile-centric approach.
It is known to all that modern-day users are on their phones most of the time. Hence it is important that businesses leverage this opportunity thoroughly. The presence of an app constantly on the customer’s phone enhances brand image of the business as it displays the company logo on the smartphone screens of potential customers 24X7. This acts as a continual reminder of your brand’s presence and it becomes impossible for customers to ignore your brand when they need similar products or services.
Brand Recognition and Promotion
Business branding is crucial for businesses for making their presence felt across the globe and showcase their offerings. The presence of a well-designed, curated and user- friendly mobile application works wonders in showcasing your brand without the need for spending on traditional advertisement modes like billboards or signages.
Apart from advertising your brand, a mobile app also enables customers to share their brand experience via reviews and provide them the option to rate your brand. Positive reviews, endorsements, and ratings help to establish your brand value and boost sales as customers consider all these factors before choosing a product or service.
Creation of a Direct Marketing Channel
Mobile applications help to create a direct marketing channel for your business as it offers myriad marketing abilities. Features such as news feed, messenger, etc. enable an exchange of information, like price updates, promotional offers, value deals, booking of forms, announcements regarding updates or new product launches, and many more. The customers can also be sent automated reminders through push notifications, regarding payments, products, or services. Therefore, your mobile app becomes a one-stop solution for users.
Improved Accessibility for users
An enterprise with a mobile application can not only spread awareness about its products and services but also provide round-the-clock accessibility to users. Hence, the users have the convenience to use the services of the business from any place and at any time leading to productive outcomes for the business.
Bridging the Communication gap
Thanks to mobile apps, businesses can provide improved customer care via digital product guidelines, demos, FAQs, reviews by other customers, etc. Additionally, 24X7 helpdesk support is provided via chatbots. As such, customers can reach out to businesses with their queries, complaints, or issues related to products/services; any time with the help of just a few clicks on their smartphone. These offerings help businesses to stay connected with their customers; reduce the costs involved in manual help desk services and also succeed in gaining the loyalty and trust of customers.
Personalized Services for Users
Smart mobile apps are capable of real-time tracking and data analysis. These features help entrepreneurs to identify customer app usage metrics like recent purchases, frequent searches, etc. This information is then analyzed to figure out the app usage patterns, categories preferred by a specific user, and behavioral tendencies. Based on these aspects, businesses can provide personalized services to users in the form of deals, offers and purchase suggestions.
Banking apps and advanced digital payment portals have elevated mCommerce to a new level by offering secure, hassle-free and easy-to-use cashless payment options to online shoppers. Furthermore, users can choose from multiple online payment gateways available. So, an app integrated with the mobile payment option is widely preferred by users.
Boost in sales and revenue
Mobile apps provide flexibility, convenience, and also take care of customer preference. Consequently, consumers, these days prefer a mobile app that goes the extra mile to satisfy their expectations. So, apps that deliver exceptional UX are sure to be universally accepted and generate huge amounts of revenue.
Mobile apps are powerful tools that help you to stay one step ahead of your competitors and are bound to fetch you a higher ROI. As such, businesses that have not yet invested in a mobile application must consider hiring mobile app development services.
Would like to develop a mobile app for your business? Well then, Biz4Solutions, a leading mobile app development company and technology partner, is worth a try! Our highly proficient developers have crafted profitable apps for customers from diverse domains as per their business needs.