Is Event App Live Mobile Experience Worth the Hype?

Is Event App Live Mobile Experience Worth the Hype?
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As we enter the era of hyper-connectivity, we are bound to witness new developments and innovations with disruptive technologies. Social media has emerged as a necessary element for every conclave and gathering, giving rise to a new culture of live streaming. Moving ahead, every company is busy generating a live experience for the viewers to garner the attention of the thousands of consumers who choose to stay online to gain an enthralling experience, then staying dormant and waiting to download the recorded sessions. We have moved ahead from augmented reality and ‘live’ in the real today.

What is an Event Mobile App?

Event mobile apps have become a trend with social media and internet users staying live most of the day through their phones. Many software development companies are offering to develop apps for these live events. Let’s first understand what is event app? It is a unique event-based social application equipped with context-awareness ability that allows the user to plan and organize social events such as tradeshows and events. It’s basically a combination of wireless communication and social science to exploit mobile users. Biz4solutions can provide event app development services to create a unique identity in the market.

Why Are We Transiting to Such Event Apps?

Live experience in the event apps is proving to be a boon for both – the event organizers and the consumers owing to the restricted social gatherings in this pandemic. However, social distancing does not constitute to be the primary reason behind event apps. Over the years, the content industry has acknowledged user experience to be of utmost importance in the case of websites and applications. For years, we dealt with featureless and conventional styles of meetings and presentations that have cost us in terms of customer penetration. Event apps are collaborative efforts of the industry towards a paperless, cost-effective, and transparent mode of collaboration.

How Does It Work?

This is the exact question that most of us might be wondering. Basically, every event is provided with a time-stamp to distinguish events on the same application. It has an event application server that allows the event organizer to initiate an event in an application, collect all the input in terms of data, and stop the application as the event ends. There are many elements such as registration handler and membership management that allow the owner to create the event community and propagate the news about the event. The event participants receive alerts and messages at the time stamp of the event to alert them about the start of the event.

Benefits of Live Event App

event app development company
A live event application offers multiple benefits to the organizers on several fronts. Let’s take a closer look:
Branding and Marketing
Live event apps are preferred by many companies to run marketing campaigns and establish their brand.
Multiple events: One single enterprise app is used by an organization to run different events. The organizers can create different event groups of participants and interact with them using the same application. One application is perceived as the medium of communication by the user, establishing the brand value of the organization.
Networking: Live event app allows a large number of consumers to be part of the event at the same time. All of the invitees can communicate and give their feedback to the organizers. Organizations are using this feature as an advantage in developing strong bonding with the customers.
Feedback mechanism: Feedbacks from the live events help the organizations in looking into the loopholes in their content and improving it. There are feedback polls that help the organizers to assess the success of their event. The option to give feedback at the viewer’s comfort ensures maximum feedback which is great for content improvement.
Controlled content: The event app gives the control to the organizers where they can stream content, block it or update it. The option to fix the content and send invites in real-time can be an asset for any marketing team. There is an option to block the risky and doubtful content and stay on the safer side.
User Experience
User experience is the new milestone for every organization. The rise in the population of tech-savvy individuals is compelling every organization to be wary of their customer experience. Event live app mobile experience helps in enhancing the user experience in a number of ways. Mobile app development companies are offering great UX designs to attract customers, making the UX segment more competitive.
Event selection: Users are free to choose the event and participate at will. There are tabs to search the events based on timing, and agendas which makes event selection very easy. The offline download of the event map provides the participants plenty of time to make a decision.
Content sharing: The files, presentations, and other forms of the content can be uploaded on the application to share with the event attendees. The users can go through the content and get an idea about the upcoming event. The shared bio data of the speaker or the event host also makes decision-making very easy.
Connection: Attendees can connect with other participants creating their own networking. They can view the profiles of other participants and save their contacts. The live event app gives an experience of being live in spite of being at a remote location.
Return-On-Interest (ROI) is the goal that every company aims to achieve with the event. Live events on mobile applications guarantee higher ROI and revenue.
Sponsorship and advertisements: Companies allot time to the sponsors to market their brand between the events. Running advertisements in between the event is a great way to promote content and generate revenue.
Higher traffic: As the number of attendees increases, the traffic on the landing page will also increase. The conversion rate becomes high which ultimately results in increased sales of the services and products of the company.
Event app’s live mobile experience is set to drive every industry in the future. Personalized virtual events are the new marketing trend with every company pacing up to offer something unique. The competition is set to give a unique course to the trend which will decide the shape of future event apps.

The Significant Role of Event-driven Apps in Software Development!

The Significant Role of Event-driven Apps in Software Development!
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The ever-evolving digital revolution is transforming the way applications used to function. Since the past couple of years, apps have become way more advanced and complex with the usage of several innovative technologies, frameworks, and data centers. Here are some of the modern-age trends:
  • Implementing microservices architecture
  • Apps are moved to Cloud
  • Apps communicate with each other via lightweight protocols such as REST APIs, RPC calls, etc. instead of the erstwhile practice of sharing the same computational space.
These state-of-art practices have reshaped the methods of software development altogether. One such innovative approach is the usage of an event-driven architecture for building futuristic apps.
In traditional three-tier apps, data (base) used to be the core of the system. With the advent of event-driven applications, this focus shifted to events as well as the manner in which the events are flowing across the system. This shift has completely transformed the way how apps are designed.
This post takes you on an enlightening journey into the world of event-driven app development. Let’s explore the myriad aspects of event-driven architecture, its specific use cases as well as business benefits.

Event-driven Approach and the Data-driven Approach: Comparison

An event-driven architecture focuses on events, unlike the traditional model, service-oriented architecture that is based on data at rest. The shift from a data-centric model to an event-centric model means moving from the practice of gathering data/data lakes and emphasizing on data in flight as well as tracking the data while it is moving from one place to another. The event-driven model still considers data to be important; the only difference is that events become the most crucial component.
The service-oriented model prioritizes data and ensures that no data is lost; whereas the major focus of the event-oriented model is to ensure that you respond to the events as soon as they occur. This is because events are driven by a law of diminishing returns – as the events get older, their value diminishes. Nevertheless, both the service-oriented and the event-driven architectures are used together in most modern-era applications.

Understanding Event-driven Architecture?

Event-driven architecture refers to a specific kind of software architectural model that is used for designing an app. It is quite different from the conventional request-driven model. The reason is that, in an event-driven model, the core structure of the software solution is formed by the capture, processing, communication, as well as persistence of events.
This model is a programming approach implemented during product development and not a language or technology. Event-driven programming segregates the event-processing logic from the remaining portion of the program’s code. Hence, event-driven apps can be built using any programming language – most of the visual and object-oriented languages like Java, Visual Basic, Visual C++, etc. support this model.

What is an event?

An event is an identifiable occurrence or a change in the state that has significance for the hardware or the software of the system.
An event can originate from external as well as internal inputs. For instance, its source can be user-generated like the keystroke/mouse click, system-generated such as the loading of a program, or an external input like sensor output. The role of an event-driven app is to detect the events as soon as they take place and thereafter, manage/process those events employing event-handling processes.
Events: Examples
Take a look at some examples/use cases of events to serve diverse business requirements:
  • Web server: The receipt of an HTML message
  • Text editor: The pressing of a key or the request for resetting a password
  • Fraud detection: The detection of illegal trade patterns
  • Commercial business processes: The acceptance or rejection of a loan application
  • Real-time warehouse management: A warehouse updating its inventory, the arrival/delivery of a package to the desired location, or a robot reaching the desired destination.
  • Management System: A new rostering schedule being ready for distribution to the concerned personnel.
  • Gaming (Car racing): A car hitting another one in a computer game
Actions triggered as a response to events
Once the event notification is sent, this occurrence/change in state is captured by the system and then the app responds to the event. The aforementioned events are likely to trigger one or more actions as a response such as logging the event for further monitoring. Some instances of such responses are:
  • Virtual conferences where the sale of tickets are closed after all the seats are booked
  • An email for resetting the password is sent to the customer
  • The account involved in a fraudulent transaction is locked and the security team has been notified about this event
  • An order for more items (that are running low in the inventory) is placed

How does the Event-driven architectural Model function?

Event-driven architectures are employed for the purpose of building, detecting, consuming, and reacting to events. Publishers, subscribers, sources, and sinks are some of its crucial components. This is how they work.
  • Sources are the places where data gets generated.
  • The publisher captures the data contained within the event and then stores it in a repository.
  • This data is then consumed by the subscriber who potentially responds to the event.
  • Sinks refer to the destinations to where the data is sent by the subscribers.
For example, a retailer gathers data on every purchase that is taking place in all his stores around the globe. This data is fed into an event-driven system or app that is keeping a watch on fraudulent transactions and then sent to a credit card processor or for the next set of actions. From manufacturers’ perspective, they are informed about the data coming from their equipment that inform facts including temperature and pressure. This information obtained from the data helps them in real-time event monitoring and triggering of actions such as failure predictions, scheduling maintenance, etc.

Event-driven Architecture: Models and their Functions

Pub/sub Model:

This model is a messaging infrastructure that is based on subscriptions to a stream of events. After the occurrence/publishing of an event, it is sent to the concerned subscribers who are supposed to be informed.

Streaming Model:

Using this model, the events are written to a log instead of event consumers subscribing to an event stream. This model enables the event consumers to not only read any portion of the event stream but also join the stream at any time.
Event streaming is categorized into three types.
Event stream processing:
This category makes use of a data streaming platform such as Apache Kafka for ingesting events and processes or for transforming the event stream. This type of streaming is used for detecting meaningful patterns in the event streams.
Simple Event processing:
Under this category, an event triggers an action in the event’s consumer almost immediately.
Complex Event processing:
With this category, an event consumer is needed for processing a series of events to detect patterns.

What kind of Apps/Software Systems is best suited for Event-driven Architecture?

Event-driven app development leads to the creation of digital enterprise app solutions that are more agile, contextual, scalable, and responsive.
  • As the events take place, they are captured from their sources like IoT devices, apps, networks, etc. For this reason, the event producers, as well as consumers, can share the response information and status in real-time.
  • Owing to its scalability, this architecture allows you to create as well as respond to several events in real-time. So, modern-era apps that need to make use of consumer data in real-time, adopt this approach.
  • This approach is an ideal pick for future-friendly apps with distributed architectures because event-driven architecture allows minimal coupling.
  • Event-driven architecture is loosely coupled as the producers have no knowledge about the event consumers who are listening for an event and the events are not aware of the consequences of their occurrence. Therefore, it is a perfect pick for loosely coupled software like microservices. Microservices are designed for performing specific tasks based on event occurrences.
  • The event-driven model turns out to be very versatile as it functions well with unpredictable and non-linear events.

Event-driven Architecture: Business Benefits

The benefits of event-driven development are as follows:
  • Enterprises can obtain a flexible software system that is capable of adapting to changes and indulging in real-time decision-making.
  • Owing to this approach, businesses can think of their operations and generate data as events instead of viewing them as a couple of metrics on a quarterly/weekly report.
  • This real-time situational awareness enables business owners to make use of the available data that reflects the ongoing state of affairs of their systems while manual/automated decision-making processes. And, access to context and data leads to more effective and productive business decisions.
  • The organizational apps and systems utilizing the event-driven approach are more scalable and responsive as compared to other apps using traditional approaches.

How are Event-driven Applications hosted?

The aptest platform for hosting event-driven apps is the serverless platform. The reasons are given below:
  • Event processing needs simple responses unlike typical transaction processing wherein complex processing is needed.
  • Events may originate from any location.
  • The frequency of the events ranges from zero to tens of thousands each second.
  • The serverless platform has the capability to scale as per the rate of generation of events and is less likely to fail in situations when some of the cloud resources are lost.

Final words:

The software development industry has started focussing on event-driven applications to make their systems/apps future-ready and gain a competitive edge over peers. So, it’s high time to engage event-driven app developers for smartening and accelerating your business processes.
If you are looking to create an app using event-driven architecture, contact Biz4Solutions, a prominent event app development company. We have extensive experience in this architecture and our event app development services are worth a try!