How Mature is Your Mobile Strategy

Mobile is hot! As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity.Or, to make matters worse, create upside-down strategies focus on technology first – rather than on people, objectives, and mobile moments.

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Building 5 Star Mobile Apps

Shops building great mobile apps simplify their development processes to minimize the time it takes to get actionable customer feedback. This means a focus on Agile principles, simpler development tools, and smaller teams. The need for a minimum viable product usually drives short development cycles. It also facilitates immediate exposure of the app to customers – so you can get their feedback.

Read More

How Mature is Your Mobile Strategy

Mobile is hot! As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity.Or, to make matters worse, create upside-down strategies focus on technology first – rather than on people, objectives, and mobile moments.

Read More

Building 5 Star Mobile Apps

Shops building great mobile apps simplify their development processes to minimize the time it takes to get actionable customer feedback. This means a focus on Agile principles, simpler development tools, and smaller teams. The need for a minimum viable product usually drives short development cycles. It also facilitates immediate exposure of the app to customers – so you can get their feedback.

Read More